CCR blog
1. How does your product use or challenge conventions AND how does it represent social groups or issues? My friends and I chose to defy genre traditions for our music video. During the research process, I looked at various rap songs' music videos, specifically those by the same artist (Tyler, The Creator). Because Tyler, the Creator, is such a well-known artist, my initial assumption was that I could base our music video on his general themes. Tyler has a very unique way of producing music videos with surprising outfits and outlandish setups. For example, in the music video “See You Again” Tyler has a set on a naval ship and a small boat at sea, so the idea of trying to make our video similar to Tyler’s music videos was abandoned. That would ultimately be unattainable for my group. We didn't have any money to spend on costumes, sets, or activities. This is why we decided to focus on the fundamentals of our relationships. Friendship. Rather than creating a video about money,...